Our story

In 1908, nestled in the heart of the mountains, this family adventure began. Throughout its history, “the little Venice of the Alps” has been an inexhaustible source of inspiration for the ROCHET brand.

Naturally, this setting gives rise to jewelry dedicated to men, directly inspired by a certain art of living. Following the rhythm of the seasons and inspired by its environment, ROCHET Annecy offers modern, high-quality, timeless, and trendy jewelry. Each piece is meticulously designed, and basics are revisited. Chic elegance is the very essence of the brand.

History, landscapes, and lifestyle give the various collections a strong identity imbued with an exclusive style. The brand thus expresses the richness of its heritage, rooted in the group's philosophy and harmoniously expressed by the ROCHET Annecy motto:
Accompanying men at every moment of their lives.